Before we get started with some recommended article marketing tips, we should all be on the same page as to exactly what article marketing is.
Here is a definition of article marketing from Wikipedia:
‘Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. Another main purpose of this kind of marketing is to build backlinks.It is one of the most successful types of marketing a business can do. This old type of marketing strategy can help marketers acquire new visitors and increase sales on their websites.’
There are those who believe that Google Panda just about killed article marketing, however, sites such as Squidoo and other major article directories still work for many marketers.
What is clear today is that article marketing got a lot tougher in the post-Panda world, and it can no longer be used as your go-to Web marketing strategy.
However, there is still plenty of traffic to be squeezed out of it.
Ten Article Marketing Tips
Do you feel the need to do it?
If you do article marketing just to sell your products or services to people, you’d better forget about it. It was an idea that stopped working a long time ago. However, if you want to build a reputation as an expert in your field by providing useful content to those in your niche, then keep on going. Just remember the useful content. Content that has depth and means something.
Does leaving links out make any of this worthwhile?
Today, article marketing is more about reputation and the perceived knowledge of your niche. The value of the backlinks you build through article marketing has decreased dramatically over the past few years, and guest blogging and social media marketing can help you build links much more effectively. However, if you do article marketing to consolidate your reputation online, the links don’t matter that much.
How much content should you create?
As in writing for your own website or blog, focus on quality rather than on quantity and write the articles yourself, or when that is not possible, hire professional freelance writers. Remember today Google looks at content as one of the most important pieces of good SEO. Do not shoot yourself in the foot here just because you are writing in another platform.
You can do more effective article marketing with an excellent 1,000-word piece than with 10 mediocre 300-word pieces.
What is my competition doing about this?
Content marketing often works better for obscure niches because there are fewer big sites to provide the content/information buyers require. If none of your competitors do article marketing, it might be a sign that it will no longer work for you.
Should I research and use keywords?
If you want Google and others to find your article, you should, by all means, include keywords in your articles so that search engines can discover your content more easily. However, keep in mind that the best content is written for people, not for search engines.
Should my articles be turned into guest posts instead?
For many, guest posting is today what article marketing used to be in its golden days. It reaches new audiences, establishes you as an expert, builds trust and connections, encourages discussions, creates high-quality backlinks (when top blogs publish your content, that is), and boosts your traffic tremendously—but only when you do it right.
And I will say it again, good content is the start of doing it right.
Should I use the article on my site or blog?
Google doesn’t like duplicate content. If you find some of the pieces you’ve created for article marketing come out really well, keep them for yourself. Remember the site you want a good page rank for. your own!
You will be better off putting that great content on your own site rather than on article directories or other people’s blogs.
Should you hire professional writers to do it for me?
I find myself going down this road quite often. If you don’t have the time to write the content yourself, it’s better to spend money on professional writing services than not to do it at all. You have got to be ‘out there’ all the time.
Getting others to write the content for you has never been easier.
Can I publish the same content on multiple article directories?
Not a good idea. In fact a very bad idea. This practice is what ultimately led to many sites being hit hard by Google Panda. Don’t post the same content twice on different sites, and don’t post content that already appears on your site on article directories.
Will I see an increase in sales?
Just like social media marketing and guest posting, article marketing is more likely to bring you traffic, connections, and the attention of the important names in your niche than direct sales. Your sales might also increase, but if you do it only for the sales, then you’d probably be better off just using AdWords.
A Final Definition Of Article Marketing
Article marketing is still alive and kicking, but it works for fewer people than it used to.
One of the platforms I personally use is IBO Toolbox. When it comes to article marketing tips, this is one of the best modern-day ways to go about it.
I submit several articles per month to not only get a backlink to my site but also to throw out an article which is also an advertisement to thousands of potential readers. It is an active community of internet marketers, internet ‘wannabees’, and people who are thirsting’ for that better mousetrap.
Being consistent with this has increased the number of ‘hits’ my website receives every day.
And guess what……..it is free.
It might work for you or it might not. You won’t know until you’ve tried different methods of article marketing out for a few months.