There is no free ride in the world of internet marketing. If it’s not costing you money for out sourcing for good content articles, you are spending your time creating your own content and getting them posted to your site and or blog.
However, good content marketing through blogging establishes you as an expert in your field, establishes trust with customers, creates much needed valuable back links organically through shares, boosts your search engine ranking, and helps you harness the power of social networks to improve your reputation and get more traffic for your business site.
It’s very easy to start a blog using Googles’ Blogger. If you have not already done so, go set up a Google account and get that blog going. The only cost to you right now will be some time. Your first blog could be a short introduction of yourself.
Set up a schedule. Blog at least three times a week. Once you get into a scheduled routine, it will be a painless use of time. Blogging helps you reach new customers, boost search engine rankings, become an expert in your niche, increase potential customer awareness for your brand, and build a community of followers. Also, your top content is more likely to go viral if you turn it into blog posts.
Write guest blog posts. Google will make suggestions on other bloggers in your niche. Get involved with them. Guest posting on popular blogs in your niche brings you traffic, builds backlinks organically, establishes you as an expert, and helps you connect with new audiences as well as with other people who do what you do. Since Google’s 2012 algorithm updates, guest blogging has been, for most marketers, much more effective than article marketing.
Publish an eBook every once in a while. An easy way to do this is by looking into Affilorama. Mark and his crew will show you how to go about creating your own ebook or report.
You could also write your own eBook and get it published on Amazon. That is a no cost way that could also create another income stream. We will on this site have a how to on that subject in the future.
The eBooks that are most popular on the Web cover a topic in-depth, provide plenty of tips, advice, facts, and statistics, and include images/tables/graphs. It’s a good idea to keep your eBooks short and to the point—that is, under 40 pages long.
Write articles and publish them in good article directories. Although article marketing is not what it used to be, it still works for those marketers who use it to do indirect marketing, by winning the trust of customers with valuable content offered for free.
Create compelling case studies. By making short case studies of only a few pages, describing how one of your products or services has helped a customer, you build credibility and market yourself in a subtle way. Customers are more likely to buy from businesses that provide case studies.
Create white papers. Explaining complex subjects in detail and often including original research, white papers establish you as an expert in your segment, and they can be used as the foundation for your ongoing marketing efforts, because you can turn their key findings into blog posts, guides, infographics, and tweets.
Create VideosVideo how-tos / case studies / Video interviews are extremely popular on the Web, whether they are posted on your website, social sites, or YouTube channel, and they are well-regarded by search engines as well. Google loves them. The Push Button SEO plugin gives you easy access to many videos on the subject you are writing about for easy insertion into your post or blog. Many users prefer to view a video than to read an article.
Tweet several times a day.
With Twitter you can promote your best blog posts and articles for free, start discussions with leaders in your market, or connect with customers. Tweets are excellent for sharing key facts from your research / white papers / reports with the world. And getting followers on Twitter is not a difficult job.
More Blogging Outlets:
Blogged.com is a blog directory that attempts to combine social networking with people’s interests in blogging. It employs a method of niche social networking.…read on>
Content marketing remains one of the most effective way for internet marketers to gain more exposure on the Web, improve their search engine ranking, and ultimately boost their sales. It does require time, and, or money (if you use freelancers), however in the long run it always pays off.
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