Email Marketing Tips-Ideas-Facts
Online Email Marketing….some consider it the holy grail of affiliate success. As an affiliate marketer, and also as an internet general user and surfer, I have mixed feelings about those annoying emails I get on a daily basis.
However, as an affiliate marketer, list building is an important and very profitable activity — one that should and will be worth your time.
Why Email Marketing?
Love it or hate it……Email marketing is one of the most useful methods of online marketing. If you can entice people to type into that opt-in box that you should have on your site, people will and should trust you enough to let you into their inbox regularly. And therein lies potential sales on a regular basis.
John Chow, a very successful blogger, and internet marketer said that he regrets not starting a list from day 1…..something I regret now as well.
A captive following is what it is all about!
Every one of your followers has an email address, even if they’re not on Facebook. By getting a hold of their email addresses (that’s your mission) and communicating with them (that’s also your mission) on a regular basis, you can build up a relationship with them.
Once you establish some trust in that relationship, you’re on track to sell them your offers. Because they trust you, they will look deeper into what you have to offer.
And let me inform you on these two facts:
- Email Marketing is 40 times more effective than social media.
- And for every $1 you might spend on it, you could get $44 in return.
So let me show you some ideas on email marketing to get that list up and running, which will more than likely generate more sales.
Building An Email Marketing List
List building, at its most basic, is the process of collecting names and email addresses of people in your niche. Basically, you are trying to create a mailing list of interested customers/potential customers, to whom you can send emails.
Building your list requires these things:
- An autoresponder such as Aweber, or Fluttermail, (I use that one) which is also known as a capture service. You may Google that to find one. There are many out there. They all do the same thing, they will collect your customers’ name and e-mail address so you may send them e-mails whenever you want to. There will be a monthly fee. Fluttermail will give you $1 first month trial. After that, it will run under b$20 per month. Well worth it!
- You will need something to entice them to sign up for your e-mail list. You should give something away such as a free E-Book, a Special Report, or maybe a Free Series Of Educational Letters.
- You will need some type of opt-in form and squeeze page on your site. Someplace where they could give you their information. Hosting your site through Affilorama gives you the benefit of having those tools built into the Word Press site. You most likely have been exposed to those forms through your internet travels. I have an opt-in form here on the sidebar of all my pages and posts.
So now you see how easy it really is to get that Email Marketing project off the ground.
It is time and money well spent. I can not stress enough how a list will help you minimize lost sales, and helping you to make repeat sales.
It does take time. Having an opt-in form is useless if you are not getting traffic to your site, or you are not giving a potential customer something they could really use in exchange for their e-mail address.
And once you get that address, don’t make the mistake of selling them from day 1 with e-mails. Build trust. The first few e-mails should just be informative. Build trust.
Get your site up and running with good content, good products, and a good FREE offer, and in time, you will see results. Check out some FREE educational material here. You don’t even have to give up your address!
More Email Marketing Tips via the Net:
7 Tips to Increase Welcome Email Marketing Engagement and Effectiveness. Setting up the welcome email is usually not difficult. With Soundest’s email marketing tool, for instance, it takes one click to enable this feature. If you are not sure what to say in this kind of email services provide a default ready-made.…read on……….